Emily Tan Racheal Lee
Sep 26, 2013

Samsung Asia sees restructuring in marketing team, "small number" of layoffs

ASIA-PACIFIC - Samsung Southeast Asia & Oceania has seen a restructuring in its marketing team, under its new regional president and CEO KK Park, for reasons that have been phrased as “new boss, new team”.

Samsung Asia sees restructuring in marketing team,

It is understood that Park has made several changes to recent appointments in Samsung's regional marketing team. These changes include Christel Quek, former global social marketing manager at Havas Media Group, who joined in July as regional social business lead, and Ranji David who joined in May as regional head of digital marketing.

A source said Quek has since moved to Hong Kong as part of the restructuring exercise, while David has been reassigned to a new role as head of media.

KK Park was appointed to his current post in July, replacing Gregory Lee, who had held the role for more than three years. Lee has moved on to head Samsung's mobile electronics division in the US. 

It is believed that Damien Cummings, regional marketing director, digital and social media, is still with Samsung Asia, but his role is subject to change.

In an official statement, Samsung would only acknowledge that the team was being restructured and described the changes as a "reallocation". When questioned if this restructure involved layoffs, Samsung's regional PR representative, Jolin Tan, did not respond. 

Update: Samsung's director of corporate affairs for SEA and Oceania, Richard Joyce got in touch with Campaign Asia-Pacific to clarify that there will be "a very small number of layoffs" but that he could not name or confirm the roles of individuals. 

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

14 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.

14 hours ago

PHD wins $35 million Bosch China media account

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

14 hours ago

Beyond Wall Street: Dow Jones on redefining legacy ...

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.