Serviceplan Korea breaks barriers with CEO appointment

Serviceplan Korea has elevated Julie Kang, currently managing partner, to CEO. Her predecessor, Edmund Schaeffer, will relocate back to Europe.

Kang joined the agency as a director in 2009 when it was still known as Liquid Campaign. (Serviceplan acquired the agency in 2015.) She was managing relationships with domestic clients including Ikea and BMW, the German agency's most notable account.

Prior to Serviceplan, Kang served as senior account manager at Interone and Grape Communications, servicing LG Electronics and Electrolux.

“Not only is it a great honour to be the first female CEO, I’m also privileged to be the first Korean CEO of this outstanding local team," she said. "I’m deeply committed to growing creative capacity and innovation to escape the traditional stereotypes associated with the advertising industry." 

Markus Noder, managing partner of Serviceplan International’s 35 offices worldwide, said appointing Kang to CEO "moves ahead our culture focused on glocalization [global localization], innovation and customer service”.

With a local team of 50, Serviceplan Korea also counts Absolut, Soongsil University and DOT among its clients.