Education institution SIM GE’s Open House campaign saw the deployment of Clear Channel’s six wi-fi and Bluetooth-enabled sites. These sites, a first in the market, allow users to access a mobile site through the wi-fi/ Bluetooth transmitters installed in the shelter.
With the SIM GE campaign, users can receive a hyper-linked image on their mobile phone directing them towards SIM’s course information, videos and blogs.
The campaign ran on Clear Channel’s high youth and working adult network on Orchard, Suntec, Ang Mo Kio, Queenstown, Dover and Serangoon.
Tribal DDB developed the creative while Briq Communications handled the media for SIM GE. SIM GE’s campaign will also roll out on print and online.
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