Singapore Institute of Management hires The Brand Union

The Brand Union beat a number of local and international consultancies to clinch the business, according to a statement.

SIM and TBU will now develop a number of branding initiatives at the headquarters of the private education organisation.

One project, which involves research with students, staff, management and alumni, would reflect and celebrate SIM’s values and its approach to life-long learning in the local education industry.

Graham Hitchmough, director of client services and consulting at The Brand Union Singapore, said: “SIM has a unique and compelling place in the Singapore further education landscape and we are enjoying working with the institute’s forward-looking management team to make some exciting developments to the brand experience for students, staff, lecturers and visitors alike.”

In July, SIM hired DDB as creative agency for its Global Education business in Singapore following a three-way pitch.

DDB and Tribal DDB have been overseeing the entire portfolio of SIM’s advertising accounts since.