Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 4, 2014
Smash-hit TV drama sustains 'Korean wave' across Asia
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Information
May 13, 2025
Agency Report Card 2024: Cheil Worldwide
May 21, 2025
Samsung ushers in a new era of AI TV
Oct 29, 2023
Jordan invites local ballers to ‘greatest pickup ...
Jun 11, 2014
Media Palette Hong Kong promotes Alice Lee as MD
Just Published
11 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
12 hours ago
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
13 hours ago
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
13 hours ago
Mark Read: 'People are happier when they’re in the ...
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.