Ogilvy & Mather Sydney has created this ‘A week in the life of…’ TVC for St George Bank as part of a campaign, including print, outdoor, radio, digital and advertorial executions. The campaign promotes the bank's Complete Freedom transaction account and SMS notification service, helping customers keep track of their finances.
The 30-second commercial comprises of a series of fast-cut still pictures featuring a young woman living a busy life meeting friends, shopping, catching a taxi and going to the movies. When St. George notifies her that her balance is running low, she opts to stay home and knit instead.
“The idea behind the creative is to clearly demonstrate that St George not only helps you live your life to the fullest, but keep track, and in control of your money,” explained Mike Daniels, managing director at Ogilvy Sydney.
Credits:
Project A week in the life of
Client St George Bank
Creative agency Ogilvy & Mather Sydney Samodio
Creative director Paul Dunne
Copywriter Laurence Cronin
Art director Scott Hopkins
Agency producer Lisa Ristuccia
Account servicing Georgina Ashley, Karina Brown
Planner Sue Brett
Production company Exit
Director GPG
Media agency OMD
Exposure Television, print, outdoor, online
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