Starhub goes 3D in CBD

The billboard uses a large format space by Mango Media, which also managed the installation. The creative work was done by DDB, while the media duties were undertaken by Mindshare Singapore and Kinetic.

The message aims to show that Starhub and Mircosoft 365 allow one to work 'anywhere and anytime'. Even, it would seem, on a billboard high above the financial district.

A physical office complete with life-sized furniture, meanwhile, was custom-built and erected on-site. The campaign hopes to raise awareness for the product and also to raise eyebrows with its clever execution.