Taiwan adwatch: 7-Eleven beats McDonald's to the top

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

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Taiwan adwatch: 7-Eleven beats McDonald's to the top

Q. Which of the following TV commercials do you remember seeing recently?

Position	Last Ranking	Brand	Agency/TV Buyer	Percentage
1	(-)	7-Eleven	Wu’s Advertising/Mindshare	89%
2	(1)	McDonald’s	Leo Burnett/OMD	88%
3	(-)	Taiwan Mobile myfone Mobile Lifestyle	Dentsu/ZenithOptimedia	84%
4	(-)	Chunghwa Telecom	United Communications/Carat	81%
5	(-)	Taiwan Mobile 3.5G HSDPA Modem	Dentsu/ZenithOptimedia	79%
6	(7)	Taiwan High Speed Rail Corporation	Ogilvy & Mather/MEC	78%
7	(-)	Chunghwa Telecom MOD	United Communications/Carat	77%
8=	(-)	Watsons	BBDO/OMD	75%
8=	(-)	Asia Pacific Telecom	Inside Communication/In-house	75%
10	(-)	Tsannkuen	In-house/In-house	74%
11=	(-)	Taishin Bank	United-Asatsu/Mediacom	67%
11=	(8)	Darlie Enamel Enhancing Toothpaste	McCann Erickson/MEC	67%
13	(-)	TaChong Bank	Ogilvy & Mather/Caplock	61%
14	(-)	FutureTown Farglory Realty Real Estate	In-house/In-house	55%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:

Campaign Asia