TBWA radio spot for Ovation Vocal Specialist proves a trained vocalist can 'sing anything'

Ovation Vocal Specialist is a new school that offers classes for young adults and retirees, claiming it can teach people to sing like professionals.

"The thought is simple,” said Nicholas Lee, director at Ovation Vocal Specialist. “With the tutelage from our professional vocal specialists, our students can sing anything, including the phonebook.”

For the recording sessions for the campaign, actual Ovation students proved their prowess by singing from the phonebook in several different musical genres, according to Jessica Chok, director at Ovation Vocal Specialist. “It was fun and the best ones were used for our radio commercial campaign,” she added.

The campaign was launched recently on Lite FM. Here the spot here:

Credits:

Client Ovation Vocal Specialist
Agency TBWA\Kuala Lumpur
Executive creative director Jeff Orr
Creative director Chow Kok Keong
Associate creative director Tan Jit Seng
Writers Tan Jit Seng, Chow Kok Keong
Brand management Aaron Cowie, Shaun Tay
A/V producer Stephanie Ooi
Audio house producer Raymund Wee Kin Mun
Audio house WASP Studio Sdn Bhd
Music composers Ahmad Adam bin Ismail, Michelle Lee Cheu Ee
Singers Michelle Lee Cheu Ee, Jingles Derek
Media agency OMD