
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
SXSW is an absolute beast of a festival, gathering over 18,000 people from around the world for the SXSWi element alone. With hundreds of sessions over five days, and daily painstaking decisions about what to see (first world problem), here are four points that struck Evelina Lye of SapientNitro.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shareholder vote due to take place on 18 March.
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
72andSunny and the AFL celebrate football fandom in Australia while trying to woo a younger audience.
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and Google Gemini, which now shape consumer perceptions, says Alfonso Asensio, MD of Jellyfish Japan.