David Blecken
Jul 12, 2012

Temasek appoints MPG for global media duties

GLOBAL – Temasek Holdings, a Singapore-based investment company, has appointed MPG Media Contacts Singapore to handle its global media planning and buying duties.

MPG Media Contacts will handle all planning and buying for Temasek
MPG Media Contacts will handle all planning and buying for Temasek

The account was transferred following a pitch that included OMD. MPG was unable to disclose the value of the business.

It is understood that MPG Media Contacts’ existing relationship with DBS Bank, which is part of Temasek Holdings, played a role in the appointment.

Temasek Holdings operates a portfolio worth around US$156 billion and has offices across Asia and Latin America. The sectors that the business covers include consumer goods, energy and resources, financial services, industrials, lifesciences, media, technology, telecommunications, transport and real estate.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

2 hours ago

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

3 hours ago

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.

3 hours ago

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.