Tempo | Kiss | Hong Kong

Publicis continues bring humour to the brand and highlights the ‘strength performance’ of Tempo’s box tissue. Most people use more than one and most likely waste more tissues than they need when it comes to doing dirty jobs. Sue McCusker, general manager of Publicis Hong Kong explained that “unlike other box tissues which are thin and break easily, with Tempo box tissues, you only need one.”

Shot in Thailand, the commercial depicts a film crew shooting a scene of a lifeguard performing CPR on the beach. Unfortunately, the filming is interrupted constantly, forcing the actor to endure a prolonged, tortuous process of giving mouth-to-mouth resuscitation to an ugly actress. The creative concept matches Tempo’s ‘Once is enough’ ethos.

Tempo and its comical campaigns have become popular with Hong Kong consumers. The brand recently scooped a ‘Most Popular’ and best actor awards for a campaign from local terrestrial TV station TVB.






Credits:
Project Kiss
Client Svenska Cellulosa Aktiebolaget
Creative agency Publicis, Hong Kong
Executive creative director David Szabo
Creative director Terry Cheng
Art directors Charles Hau, Nick Yan,
Agency producer Robert Cheung
Media agency PHD
Production company Phenomena, Thailand
Exposure Television, print, outdoor