Anita Davis
May 7, 2010

Text 100 promotes Sunayna Malik to India MD

NEW DELHI - PR consultancy Text 100 has promoted managing consultant of Text 100 Delhi Sunayna Malik (pictured) to the role of managing director for India.

Text 100 promotes Sunayna Malik to India MD
The appointment, effective next week, sees Malik assume management for the overall leadership, strategy and direction of the network in India.

She will report to Text 100 director for Asia-Pacific Rowan Benecke.

Malik has been working as a managing consultant for the past five years, and has held a career in communications for more than 20 years. Prior to her time at Text 100, she led corporate communications at IT services-company HCL Technologies.

Benecke explains that India is experiencing major growth, especially on a consumer level with the rise of the middle-class. "It is still the smallest in terms of internet penetration, but it is growing fast." Traditional media is still the dominant communications medium which is higlighted by the 30,000 existing daily newspapers.

In addition to Malik’s promotion, Text 100 has further restructured its India leadership team, promoting Nibha Bandhari Viyas to the post of deputy managing consultant for Text 100 Delhi and Suchita Ullal as managing consultant for Text 100 Bangalore and Chennai.

Meanwhile, Text 100 Mumbai will continue to be co-managed by Ashish Arora and Ketan Jain.

The appointments follow a management restructure in China, another key market.
Last month, Text 100 promoted managing consultant of Text 100 Shanghai TT Yang to the role of managing director for China as part of a wider management restructure that saw the agency create a central leadership role for the market.

Major clients in India include Microsoft, Xerox, American Express, Virgin Mobile, SanDisk, Yahoo and Cisco.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

4 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

5 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

5 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.