Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.
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The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.
KKR already owns a stake of about 30% in communications agency FGS Global, with WPP holding 55%, and the rest owned by partners and staff.
Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.
Following Toys “R” Us, it’s the second brand to make an AI-generated ad last week.
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