Marketing PR Analysis Opinions
Michael Patent
Aug 18, 2020

The fandoms marketers need to know about

Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.

Youtubers celebrating personal and inclusive beauty; Clockwise (L to R): Shalom Blac, Bretman Rock, Patrick Starr

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