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Book excerpt: How flaws make a brand more appealing.
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Shareholder vote due to take place on 18 March.
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.
WPP has lost the account after a closed review.