The Thinking Machine opens in Jakarta

Founded by president director Radju Munusamy, director-strategic planning Roop Mukhopadhyay and chief creative officer Rajiv Menon, the agency specialises in creating brand innovations through traditional, non-traditional and next-generation media using technology.

Its agency expertise includes marketing strategy, advertising, branding design and corporate identity, creative services, and content creation plus monitoring in the digital and mobile domains.

Munusamy noted that the agency would help organisations to tackle their increasingly complex business problems and that the independent agency is “ready to challenge, create and conquer the frontiers of integrated communications”.

He is also the president director of financial advisory and strategy consultancy firm Korpindo Konsultansi, where he advises senior level managers and government officials on strategic issues, ranging from business structuring to capital decision-making.

His 24 years business experience include working for blue-chip organizations such as McKinsey & Co, Morgan Stanley and Bristol Myers Squibb, Reebok, Boston Scientific, Johnson & Johnson and Freddie Mac.

Menon, meanwhile, said it is the talent who make great works and brands are beneficiaries of the same.

“Our premium being on groundbreaking ideas, everyone who walks through our door is expected to be a creative, whatever his or her function is,” he said, adding that the agency is targetting "courageous clients".

With over 20 years of experience in advertising and integrated marketing communication, his works spans across categories including FMCG, banking, insurance, airlines, vacations and hospitality.

Mukhopadhyay, meanwhile, is a creative strategist with more than 14 years of experience in brand management and business consulting in Asia Pacific and EMEA. He had worked on clients such as Coca-Cola, P&G, Unilever, Toyota, Yamaha, Nestle and L’Oreal.

He noted that Indonesia is the fastest-growing advertising market in Asean, with growing home consumption rate. “Moreover, the quality of strategic and creative thinking in Indonesia is still lagging behind global benchmarks, therefore we are aiming to raise the bar,” he said.

While the Jakarta office will serve the Asian market for now, he added that The Thinking Machine plans to expand to other unnamed markets and the details are yet to be worked out.