Lizi Hamer
Mar 5, 2021

The unlimited potential of live storytelling in sports marketing

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

Picture: England Rugby player Tom Curry poses with the Mastercard Player of the Match trophy following the England vs Australia Rugby World Cup 2019 Quarter Final at Oita Stadium, Japan on 19 October 2019- Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 days ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

2 days ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

2 days ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.