Ad Nut
Oct 6, 2020

These non-conforming school uniforms are too cool for gender norms

Condé Nast Taiwan, Ogilvy Taipei and designer Angus Chiang created gender-neutral uniforms for a Taipei high school.

These non-conforming school uniforms are too cool for gender norms

The kids are alright. In fact, they're better than alright. They're an inspiration. 

That's true in many respects, but Ad Nut is especially impressed about the way young people embrace diversity in sexual orientation and gender identity. The acceptance is so complete that many school-aged youths don't even really consider it worthy of comment. Which is a beautiful thing.

Case in point, New Taipei Municipal Banqiao Senior High School, where the students pushed back against stereotypes by creating a day where they could wear uniforms normally meant for the 'opposite' sex.

Taking that idea further, Ogilvy Taipei, Condé Nast Taiwan and designer Angus Chiang have now unveiled a new line of school clothing suitable for all students—regardless of their gender identity or mode of expression.

click to enlarge


'Project UNI-FORM', featuring 11 gender-neutral pieces, debuted Sunday (October 4) during Vogue Fashion Week Taipei. An event at the Xinyi Chateau featured performances by high school dance clubs, followed by 24 student models showing the line's inventive (and Ad Nut has to say, fabulous) clothes. The event also included celebrities/influencers, such as actors Moon Lee and Ellen Wu, musician GOAT, and KOLs My Inspired Project and GarbageStoryBoy.

click to enlarge


The clothes will be on display at Xinyi Chateau North End until October 18. There's also an official website, lookbook, and Instagram presence. 

Ad Nut is told that the school has not formally adopted the new uniforms, but really hopes that it, or some other open-minded institutions, will. Let the kids lead the way.

 
 
 

 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Nissan launches 90s-inspired video game ahead of ...

Dark Horses collaborated with illustrator Kentaro Yoshida and Electric Studios to create the game.

6 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

23 hours ago

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.