Thomas Crampton joins Ogilvy's regional committee

The 40-person regional committee considers the direction of Ogilvy's business throughout Asia-Pacific, including long-term plans for client development, staff training, and growth opportunities. Crampton will offer a unique social media focus for the committee, as the agency network plans to hold a greater focus on digital offerings.

Crampton has led the development of Ogilvy's social media offering over the past years. This was initially through the digital influence practice of Ogilvy PR, creating a model that was deployed across markets and disciplines, the agency said.

"Thomas has built the region's leading social offering, which has been recognised far and wide as Facebook's first-ever Asian case study for work on Huggies in Hong Kong, and by the Holmes Report as Asia's leading social media consultancy," Paul Heath, chief executive officer of Ogilvy & Mather Asia-Pacific said.