Thoughtful Thailand passes 200 million YouTube views, names new head of sales

This is double the figure reported in July 2015, which the company attributed to a reflection of the high quality and penetration of its YouTube Creator network in the market.

Viewership doubled despite the total number of creators in the network increasing from only 383 to 420 in the same period.

Bani Tan, managing director of Thoughtful Thailand said the network is also seeing more older, more engaged viewers, especially amongst stay-at-home moms.

“This is helping our profile with advertisers and their agencies,” he added.

The company said that the broader demographic is helping it develop more specifically targeted campaigns in the beauty, food, automotive and electronics sectors in addition to its strengths in other categories.

This quarter has seen L’Oreal, Sony, Shell, Caltex, Panasonic, Toyota and Canon join Thoughtful’s client roster. And leading local bank TMB has just signed up with Thoughtful to develop influencer-based communications for its consumer banking services.

Raweewan Thairatananon

The company has also recently appointed Raweewan Thairatananon, to the role of group sales director, effective immediately.

Commenting on the appointment, Thoughtful’s EVP for international operations, Mark Ingrouille expressed excitement over the addition of “such great talent to our organisation.”

“Raweewan [Thairatananon] built the leading blogger network in Thailand over the last couple of years and to have her on-board now is fantastic,” he added.

Formerly country manager of Nuffnang Thailand, Thairatananon was responsible for the establishment and growth of the blogger network’s operations.

She also boasts experience in the food-marketing category, having previously worked at Nutrition Sc and the Eastland Food Corporation.