Tourism Authority of Thailand to launch creative and media review

The impending reviews are statutory every two to three years as required by all government linked firms and agencies.

TAT's creative agencies to be affected by the review include Leo Burnett, which handles domestic travel campaigns and initiatives, and McCann Worldgroup, which is charged with marketing Thailand as a tourist spot overseas to international markets.

TAT's media agency partners include Starcom for domestic travel and Universal McCann for international travel.

Following a turbulent first half of the year, TAT recently launched a national campaign to motivate Thai citizens to resume domestic travel.

Developed by Leo Burnett, the 'Hug Thailand' campaign will be running across TV and print channels with an aim of reaching an estimated 40 million people across 76 provinces in the country.