News Marketing Analysis
David Blecken
Nov 27, 2015

Tourist shopping sprees and sporting achievement define Japan's year: Dentsu

TOKYO - What do binge shopping, futon cleaners, tennis player Kei Nishikori, gaucho pants and obese cross-dressing celebrity Matsuko Deluxe have in common? Answer: They all feature at the top of Dentsu’s list of ‘hit products’ in Japan for 2015.

Sporting heroes such as Kei Nishikori contributed to national pride

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