Jane Leung
Aug 18, 2010

Tram shelter advertising contest searches for the 'ideal Hong Kong’

Hong Kong Tramways (HKT) and Poad Group has launched a tram shelter advertising creative contest looking for a brand-new Hong Kong.

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Winners and co-organisers of Hong Kong Tramways and POAD.

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Bruno Charrade, MD of Hong Kong Tramways, and Chan Wing Kei, Gold winner in the Public Category.

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Samsung's Jenny Chan and Leo Burnett representatives receiving Bronze award in the ‘Creative Professional with Brand’ category.

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Teresa Fung, deputy MD of POAD, presents Gold award to Chan Sze Ki and Luk Tsz Yan from Euro RSCG in ‘Creative Professional’ category.

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Catherine Cheung, assistant marketing manager of Giordano, collecting Silver award in the ‘Creative Professional with Brand’ category.

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Bruno Charrade

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Chan Wing Kei's Gold: Hong Kong in Love

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Vincent Siu's Bronze for 'Creative Professional with Brand Category': Starry Sky Station

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Miko Tse & Natalie Lee's Silver for 'Creative Professional Category': 窗港 (Windows)

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Wu Heng Chee & Wan On Ki's Silver for 'Public Category': Amazing Hong Kong

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Chan Sze Ki and Luk Tsz Yan's Gold for 'Creative Professional Category': Positive Hong Kong

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Coe Ng's Bronze for 'Public Category': 自力更生 (Self-reliance)

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Edward Sung & Tonkie Chan's Bronze for 'Creative Professional Category': There is “Hong Kong” today

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Joel Ho's Silver for 'Creative Professional with Brand Category': “Your Ideal Hong Kong” wishes come true

The contest invites the public to portray their perceptions of Hong Kong. The contest comprises of two categories including creative professionals and the public. The top three winners will win cash prizes and the gold winners will win a two-week display for the winning design at tram shelters.

The contest is hosted on Poad Group’s Facebook page.

“Tram shelters are among the most valuable cultural heritages in Hong Kong. Through this contest, we would like to present a brand-new Hong Kong at tram shelters,” said Bruno Charrade, managing director of HKT.

The advertisements for the contest features different styles of handwritten chinese characters meaning ‘Hong Kong’. The ad then purposely leaves a blank at the end of the handwritten text, asking the public to complete the sentence with their ‘idea’ of what Hong Kong is like.

Entry for the contest ends on 8 September. Teresa Fung, deputy managing director of Poad, adds, “We believe tram shelters are an excellent platform to showcase creative concepts. We look forward to receiving outstanding designs.”

Poad is a leading outdoor billboard and signage company in Hong Kong.

 

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.

Source:
Campaign China

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