![McDonald’s: work is part of the brand’s ‘Like getting your money’s worth?’ platform](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fmcdonald%27s_1.jpeg&h=570&w=855&q=100&v=20170226&c=1)
McDonald’s gets its money’s worth with overflowing billboard
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.
![McDonald’s: work is part of the brand’s ‘Like getting your money’s worth?’ platform](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fmcdonald%27s_1.jpeg&h=570&w=855&q=100&v=20170226&c=1)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
How Oatly penetrated the Chinese plant-based market
Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.
Tech On Me: Will Temu face the same fate as TikTok ...
In this week's edition: Temu faces regulatory hurdles in Indonesia, OpenAI delays ChatGPT's voice mode, and a new climate action marketplace promises greener advertising solutions, among other tech news in the region.
Generation AI: Can AI redefine friendships for the ...
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.