UPS is largely known for its consumer courier services instead of its logistics capabilities. The latest international campaign promotes helping companies of all sizes across different industries and locations grow and compete in the global marketplace.
‘We ♥ logistics’ is created by Ogilvy & Mather and officially launches in China, the US and the UK today. Mexico and the rest of Asia will follow on 20 September and 18 October respectively.
An interactive website, also available in simplified Chinese and Spanish, has been set up to help customers calculate rates, understand services and read testimonials.
A series of unique outdoor activations and social media executions are to come.
“People often think of logistics simply as moving goods to the right place at the right time,” said Scott Davis, chairman and CEO at UPS.
Derek Woodward, president of UPS Asia-Pacific, also adds, “UPS’ vast service network, unsurpassed portfolio of solutions and 103 years of experience can help any size business in any industry become more competitive.”
“Our strengths become the strengths of our customers,” Woodward said.
Credits:
Project We ♥ logistics
Client UPS
Creative agency Ogilvy & Mather
Chief creative officers Chris Wall, Steve Hayden
Executive creative directors Joe Sciarrotta
Creative directors KweiChee Lam, Fiona Chen
Art directors Fiona Chen, Xu Xueyong, Zhang Minsheng
Copywriters KweiChee Lam, Roc Zhao, Ryan Falch
Agency producers Lee Wei Sian, Vivian Wu
Media agency Maxus
Production companies Pytka Productions, Gartner Productions, Go Robot
Editing Human Music Design, Nice Shoes Post Production, Sound Lounge Audio Production
Exposure Television, print, outdoor, online, PR
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