Marketing News
Madhavi Tumkur
Nov 10, 2010

VIDEO: Air Asia’s Kathleen Tan on opportunistic marketing and being a challenger brand

SINGAPORE - In an exclusive interview with Campaign, Kathleen Tan, the regional head of Commercial for Air Asia, spoke about the opportunistic marketing that the budget carrier carried out that left rival Tiger Airways defenceless.

Kathleen Tan, regional head of Commercial for Air Asia believes in opportunistic marketing

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