The company will remain the Games’ exclusive payment services sponsor and will be the only card accepted at the four Olympic events following that scheduled to be held in London in 2012.
According to a statement from Visa, the new contract will offer additional benefits to customers with an expanded point-of-sale presence, exclusive acceptance programmes for Olympic-related transactions, and increased access to “unique experiences”.
In the statement, Visa’s chief marketing officer Antonio Lucio noted that the Olympics delivered “tremendous global exposure to virtually every demographic group”.
Visa will also retain exclusive category rights to all National Olympic Committees and their Olympic teams around the world, including the use of Olympic logos and imagery from the games and committees.
In Singapore, Visa recently partnered with the tourism board (STB) to boost visitor numbers in the run-up to next year’s Youth Olympic Games.
According to a statement from Visa, the new contract will offer additional benefits to customers with an expanded point-of-sale presence, exclusive acceptance programmes for Olympic-related transactions, and increased access to “unique experiences”.
In the statement, Visa’s chief marketing officer Antonio Lucio noted that the Olympics delivered “tremendous global exposure to virtually every demographic group”.
Visa will also retain exclusive category rights to all National Olympic Committees and their Olympic teams around the world, including the use of Olympic logos and imagery from the games and committees.
In Singapore, Visa recently partnered with the tourism board (STB) to boost visitor numbers in the run-up to next year’s Youth Olympic Games.
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