Vizeum adds food appliances maker Jiuyang to its portfolio

Based in east China's Shandong Province, Jiuyang now has nine product lines that include juice extractors, pressure cookers, soy milk makers and induction cookers. According to its website, it has been holding over 70 per cent of share of the soy milk maker market in China for 16 years.

Vizeum said it would provide an overall and innovative integrated media communication solution for Jiuyang after a thorough research on the brand and its target consumers. The goal, Vizeum said, is to help Jiuyang consolidate the status as a market leader in the sector of health food appliances.

The win is a latest addition to Vizeum's portfolio of local clients that include Sanquan Frozen Food, Tissue brand Mayflower and motorcycle maker Zongshen.