Byravee Iyer
Sep 7, 2016

Warc announces shortlist for Asian Strategy

India dominates, but many smaller markets get nods as well.

'Breaker Benches' by J. Walter Thompson Philippines for Nestlé Philippines
'Breaker Benches' by J. Walter Thompson Philippines for Nestlé Philippines

SINGAPORE - More than a fifth of this year’s 34 shortlisted entrants for the Warc Prize for Asian Strategy hail from smaller markets including the Philippines, Malaysia and Thailand, while nearly half come from India.

Multinational FMCG companies including Nestle, Mars, P&G and Unilever have made the cut, alongside non-profits such as Make Love Not Scars, Love Yourself and The Akanksha Foundtion,

Agencies with a strong showing in this year’s shortlist include BBDO, BBH, McCann, MullenLowe and Ogilvy & Mather.

Two travel and toursim brands—Diu Tourism’s successful awareness-raising campaign by Ogilvy India and Onomichi’s Cat Street View initiative through BBDO Japan—have also been shortlisted.

“This year’s shortlist demonstrates the very best in smart strategic thinking delivering awesome business results," said Sanjeeb Chaudhuri, global head of brand and chief marketing officer, Standard Chartered Bank, who chaired the judging panel. “The wide range of brands, categories and markets represented is a fitting testament to the reputation within the industry that the Warc Prize for Asian Strategy has built since its inception in 2011."

The winners for this year’s Warc Prize for Asian Strategy will be announced in Singapore on 3 November.

Source:
Campaign Asia

Related Articles

Just Published

55 minutes ago

Google adds new asset testing to PMax to improve ...

The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.

1 hour ago

‘Nice little advertising business you got there. Be ...

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

1 hour ago

How Steve Jobs’ legacy lives on through Apple’s ...

On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.

1 hour ago

Amazon Advertising boss on ad tiers: 'I don’t think ...

One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?