Wavemaker Philippines wins L’Oréal media account

Wavemaker Philippines has won the L’Oréal media business in its market following a competitive pitch.

Wavemaker will handle all media duties for L’Oréal Philippines including planning and activation across traditional media, digital, search, and ecommerce.

It expands on the agency's existing relationship with the cosmetics giant, leading its digital and ecommerce initiatives in the market for the past three years.

For example, the agency facilitated the brand’s partnership with Lazada, the first of its kind in the APAC region, and helped L’Oréal to craft trade and ecommerce packages, discounts and offers on the likes of Lazada and Shopee. Wavemaker claims it has helped L’Oréal achieve one of the highest ecommerce return on ad spend figures in the Philippines and APAC, although it did not provide any data to support this.

L’Oréal Philippines managing director Supriya Singh said: “We are pleased to continue our partnership with Wavemaker and look forward to their strong partnership as L’Oréal continues to build and lead the beauty industry."

Wavemaker Philippines chief executive Malu Vasallo said: “We have enjoyed plenty of success with L’Oréal, and that is due in no small part to them. They are a valued partner, a collaborator for innovation, and a co-pioneer of new avenues for business growth. We are looking forward to taking this fruitful partnership to even greater heights in the near future."

Check out who else is winning accounts this week here.