Byravee Iyer
Feb 28, 2014

Web changes the way women shop for FMCG: Google, TNS

ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.

Google believes that if brands change their marketing model to include ZMOT, they’ll reach millions of shoppers

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