On Sunday night at 6:30pm Eastern Time, an expected television audience of over 100 million will tune in to NBC to watch Super Bowl XLVI. This season's final, between the New England Patriots and the New York Giants, will also see the first legal online streaming of a Super Bowl telecast in the USA via NBC.com and on mobile devices via Verizon Wireless's NFL Mobile app, as well as being broadcast live to more than 20 countries across the globe.
The enormous hype that the Super Bowl ads have generated over the last few decades has become an advertising institution, as internationally-recognised brands compete to have the most iconic ad of the year. According to CNN Money the average cost of a 30-second commercial this year is US$3.5 million, up from $3 million for Super Bowl XLV.
To save you the wait for the final, we've selected 10 of this year's ads for your perusal.
Take a few minutes to have a look at our selection of this year's ads and then vote for your favourite.
Matthew Broderick reprises his 1986 role in Ferris Bueller’s Day Off for Honda
Jerry Seinfeld pulls out all the stops to get his hands on the new Acura
Audi's take on the Vampire phenomenon
Beckham gets his kit off for H&M
Welcome to the Bark Side (teaser trailer for next ad)
VW – The Dog Fights Back
Suzuki plays it cool
Toyota Camry reinvents itself and everything else ...
GoDaddy.co goes dotty over body paint
Hulu hits Hollywood
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