Staff Reporters
Jul 18, 2022

Oppo extends interest in sports marketing with UEFA deal

Chinese electronics brand signs up with European football body across different competitions, including the Champions League for the next two seasons.

Oppo extends interest in sports marketing with UEFA deal

Oppo has expanded its investment in sports marketing and sponsorship by signing up with European football body UEFA across different competitions including the Champions League, Super Cup, Futsal Champions League Finals and Youth League Finals for the next two seasons.

As part of the partnership, Oppo's branding will appear on broadcast backdrops and in stadia, including on perimeter advertising, website and social media of the UEFA Champions League. In addition, the brand will offer football fans the opportunity to go pitch-side throughout the UEFA Champions League season and capture moments with OPPO smartphones.

These captures termed as ‘Inspiration Moments’ by the electronics brand,  be shared in an Oppo Gallery on the UEFA Champions League website and Oppo UEFA Champions League landing page.  Oppo devices such as its Find and Reno mobile series will be featured, as part of the pact , along with other products including headphones and a smartwatch.

“At Oppo, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity, makes this a perfect partnership,” claimed William Liu, president of global marketing of OPPO in a media statement.  

This newest sponsorship expands upon OPPO’s existing sporting partnerships. The Chinese technology company is in its fourth year of partnering with Wimbledon and Roland-Garros (venues for top tennis tournaments called grand slams) and is a global partner of the International Cricket Council (ICC).

Source:
Campaign Asia

Related Articles

Just Published

23 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

1 day ago

PHD wins Bunnings media mandate after competitive pitch

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

1 day ago

Marketing budgets hold at 7.7% in 2025: Gartner CMO ...

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.