Staff Reporters
Oct 12, 2011

Wunderman enters Manila, appoints business director

MANILA - Wunderman has expanded its presence in Southeast Asia, by opening a full service digital office in Manila.

Mondejar-Saputil is the new business director at Wunderman Philippines
Mondejar-Saputil is the new business director at Wunderman Philippines

The network has appointed Chay Mondejar-Saputil (pictured) as business director of the Manila office, with immediate effect. She will report to Stephane Faggianelli, president of Wunderman Asia Pacific.

She was most recently with Chimes Digital Marketing Solutions as its managing director. She has nineteen years of experience in the IT industry, mainly with Microsoft, which exposed her to a wide array of digital expertise from digital, analytics, and data/CRM.

Commenting on the appointment, Faggianelli said, “I am extremely pleased to see our steady growth across the region in the past four years. With increasing demand from clients in Southeast Asia, offering a full service digital agency in Manila is a strategic development as part of our expansion in emerging markets.”

Mondejar-Saputil, meanwhile, added that, “Wunderman is a leading global digital agency with unparalleled marketing capabilities, it will be an exciting experience to be part of the catalyst of this growth in Philippines.”

With the initial focus on Microsoft, as the digital center for Southeast Asia Wunderman Manila will soon extend its support to other global and local clients.

In September alone, Wunderman network has launched two new offices in China, Wunderman Guangzhou and AGENDA Guangzhou. It also opened ZAAZ, offering performance marketing and analytics services, in Singapore.

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

3 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

4 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

4 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.