Staff Reporters
Dec 6, 2010

Y&R Singapore appoints Emma Gage as director of strategy, integration

SINGAPORE - Emma Gage, previously the head of planning at Naked in London, has been named as director of strategy & integration at Y&R Singapore.

Emma Gage, appointed as director of strategy and integration at Y&R Singapore
Emma Gage, appointed as director of strategy and integration at Y&R Singapore

she joins the agency with experience of media and engagement planning.

At Naked's London offices, Gage worked on major brands including Vodafone, Sony Ericsson and Orange. She also has direct experience of marketing the armed forces in the UK, which she will apply to the Republic of Singapore Navy business. She will report to Jonathan Lang, head of strategy and integration.     

     
Commenting on her appointment, Gage said: “I'm looking forward to working with a diverse mix of clients and the new challenge of taking my engagement planning and brand activation experience into one of the biggest creative networks in the region.”
 
Lang said: “We’re very excited about Emma joining us. Our clients are increasingly looking to us to help them navigate their way around the complex world of marketing channels so Emma’s media and engagement experience will be invaluable."

Related Articles

Just Published

17 hours ago

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

18 hours ago

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

19 hours ago

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

21 hours ago

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.