MANILA - ZenithOptimedia has appointed Maita Consulta as director of strategic resources.
Consulta joins from Universal McCann (UM), where she was assistant vice-president for research and insights. She was also previously UM research director and VP of UM Connections.
The move reunites Consulta with ZenithOptimedia chair Venus Navalta, also formerly with UM.
ZenithOptimedia staff from Singapore and Malaysia are currently in the Philippines for a company-wide teambuilding event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
