ZenithOptimedia wins $50m APAC media account for Clarins

The account is estimated to be worth US$50 million in media spend. 

Incumbent agency Carat confirmed the account shift, adding that the Asia-Pacific win had followed ZO's appointment as the brand's lead media agency in Europe earlier this year. 

Sources have confirmed that the Asia-Pacific pitch, held in August, involved ZO, Carat and MediaCom and was held seperately from the European pitch. 

ZenithOptimedia declined to comment. 

This is the latest in a series of account wins for ZO in the region this year. In May, the media agency won Maybank, followed by Merck and recently, SCA.