Ad Nut
Dec 16, 2022

Zulu Alpha Kilo turns satire campaign into purposeful action

The agency turned a video about left-handed mango chutney into a real product to support a local food bank.

Zulu Alpha Kilo turns satire campaign into purposeful action

The only thing Ad Nut likes more than cashews is an honest campaign with a happy ending.

That’s why when Zulu Alpha Kilo released a video called “Left-Handed Mango Chutney,” Ad Nut was glad someone else was as willing to call out the state of the industry as Ad Nut is.

Ad Nut has been examining ad campaigns long enough to know that much of the industry’s “purpose” work is insincere, or worse — awards bait. The left-handed chutney video Zulu Alpha Kilo perfectly captures that.

Released last month, the satire video stars an industry creative named Greg, who tries to win over dinner party guests by boasting about his latest “innovative” campaign — a jar of mango chutney designed for lefties National Left-Handers Day.

But Greg is only pretending to care about left-handers. Like some advertising creatives Ad Nut has encountered before, he’s really just interested in winning awards.

Ad Nut doesn’t like campaigns that are built to win awards.

After the video went viral, Zulu Alpha Kilo produced six jars of real Left-Handed Mango Chutney to bring this narrative to life. Ad Nut wasn’t sure why Zulu Alpha Kilo would do that, but then Ad Nut learned that the jars will be put up for auction for one week, with proceeds will be donated to Food Banks Canada before the holidays. Zulu will match each winning donation.

Ad Nut still thinks humans are quite strange but he is glad that the campaign is helping people in need.

Source:
Campaign US

Related Articles

Just Published

11 hours ago

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

15 hours ago

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

15 hours ago

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.