Data Media News
Gabey Goh
Jul 15, 2016

Google 'State of Play' report showcases YouTube’s high viewability

Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

6 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

7 VML & Ogilvy Japan names co-CEOs

Publicis scoops Coca-Cola media in North America

8 Publicis scoops Coca-Cola media in North America

Why so many are leaving adland to embark on 'solopreneurship'

9 Why so many are leaving adland to embark on 'solopreneurship'

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

YouTube partners with Shopee to launch shopping feature
Sep 23, 2024
Gunjan Prasad

YouTube partners with Shopee to launch shopping feature

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
Feb 15, 2024
Shawn Lim

Nielsen rolls out CTV measurement for APAC ...

Google disputes claims of misleading video ad placement
Jun 29, 2023
Robert Sawatzky

Google disputes claims of misleading video ad placement

Just Published

Women to Watch 2024: Lulu Raghavan, Landor
5 hours ago
Staff Reporters

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.

Move and win roundup: Week of March 31, 2025
6 hours ago
Staff Reporters

Move and win roundup: Week of March 31, 2025

Kickstart your week with people moves from Clemenger, Edelman APAC and Buzzlab.

Why traditional branding still matters in Singapore's marketing landscape
7 hours ago
Mark Pointer

Why traditional branding still matters in Singapore'...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.

'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
7 hours ago
Rahat Kapur

'Asia isn’t just part of the story—it is the ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.