Oct 4, 2012
INFOGRAPHIC: Tencent WeChat versus Sina Weibo
The popular WeChat application from Tencent hit the 200 million user mark in September. Rival Sina Weibo needed 22 months to gain the same number of microblog users after its August 2009 launch, while WeChat took 20 months since its January 2011 launch. Both platforms have been catering to brands with social-media marketing solutions; Nike and Starbucks were among the first to tap WeChat. CIC has created an infographic comparing the two.
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