Oct 4, 2012
INFOGRAPHIC: Tencent WeChat versus Sina Weibo
The popular WeChat application from Tencent hit the 200 million user mark in September. Rival Sina Weibo needed 22 months to gain the same number of microblog users after its August 2009 launch, while WeChat took 20 months since its January 2011 launch. Both platforms have been catering to brands with social-media marketing solutions; Nike and Starbucks were among the first to tap WeChat. CIC has created an infographic comparing the two.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Nov 13, 2023
Podcast: Unlocking China—a marketer’s guide to ...
Feb 22, 2022
Weixin Channels: The next point of growth for ...
May 29, 2023
China social media in 2023: The brand guide to ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Jan 29, 2026
Google criticised after blocking measurement ...
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Inside Campaign Connect Indonesia: what matters to ...
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Meta hits $200 billion revenue milestone on ...
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.