Benjamin Li
Jun 24, 2013

Jack Daniel's Old No 7 Tennessee Whiskey sponsors Civilization's launch party

Guests from LVMH, Jack Daniel's, Mars, PepsiCo and Piaget, among others, attended the launch party of Civilization, a seven-month-old agency started by former BBDO creative directors Alex Xie and Andrew Lok. The agency boasts clients including Pepsi, Lay's, Da Jie (an executive recruitment website), Brown-Forman (Jack Daniel's, sponsor of the party), Unilever (Mini Cornetto) and Rofo (a property developer). "It has been an incredible ride," Lok said.

Related Articles

Just Published

8 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

13 hours ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.

13 hours ago

China’s 618 shopping festival sees electronics ...

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.