Move and win roundup: Week of December 2, 2024

Bastion, an independent agency, has been appointed as the creative partner for Kellanova, taking over from Leo Burnett and VML to manage the creative work for Kellogg’s breakfast and wholesome snack brands in Australia. The appointment consolidates Kellanova’s creative partnerships as the company undergoes a period of transformation. The new remit is effective immediately, following Bastion’s recent project marking Kellogg Australia’s 100-year milestone. Thinkerbell will continue to handle creative for Kellanova’s salty snack brands, including Pringles, in the ANZ region.

Ebiquity China has appointed Rick Yan as senior client success partner. Yan brings 28 years of experience in advertising, media, and data technology in China. Most recently, he was chief client service officer at Gozen Technology, a data technology company specialising in OTT. Prior to that, he was managing director at Dentsu’s Amplifi China for eight years and has also held roles at GroupM, OMG, IPG, Leo Burnett, and TBWA. At Ebiquity, he will oversee sales strategy, business development, account management, and project management.

Guy Kellaway has been named head of marketing excellence for Nestlé’s zone AOA, after serving as communications director for Nestlé Indonesia. Kellaway has been with Nestlé since 1996, holding various roles in sales, marketing, and HR across Australasia, Europe, and Africa. He moved to Indonesia from Africa in 2018.

Orchard, a creative technology agency, has appointed Anne Ngo as head of customer growth and martech, a newly created role. Ngo has over 15 years of experience in customer growth, lifecycle marketing, and digital transformation. She joins Orchard from Akcelo, where she was customer strategy and martech director for nearly four years. Ngo has also held roles at FlexiGroup, Latitude Financial Services, and American Express. At Orchard, she will lead the martech offering across its consumer and healthcare divisions and focus on customer experience, data, and martech innovation.

Noah Marshall has joined Exit, along with producer, Luke Kneller. Marshall, who founded Australasian production house Larchmont in 2021 after years with Sweetshop, is reuniting with Wilf Sweetland at Exit. Marshall’s work has been recognised at industry awards such as D&AD, Cannes, One Show, CLIOs, AICP, and LIA. Kneller, an executive producer with over a decade of experience, joined Larchmont in 2023.

Publicis Groupe has appointed Kristine Ong as CEO of Publicis Media Malaysia, starting January 2, 2025. A 30-year veteran of Malaysia's media and business sectors, Ong most recently served as chief client officer at Mindshare Malaysia. Her experience also includes leadership roles at Astro Media Solutions, Initiative, and prominent agencies like Starcom Worldwide, Leo Burnett, and Ogilvy & Mather. Ong will report to Ian Loon, Publicis Groupe's chief transformation officer and CEO of media and digital in Singapore and SEA.

Publicis Sapient has appointed Angela Robinson as Australia country managing director, based in Melbourne. Robinson will oversee all aspects of the Australian business, focusing on growth and operations. She will also lead Publicis Sapient's Australian digital business transformation teams. A leader with over two decades of experience across Australia and the Asia-Pacific region, Robinson joins from Deloitte, where she held senior partnership roles. She previously held a senior management position at Accenture.

​ESET, a global leader in cybersecurity solutions, has appointed Archetype, a global marketing communications agency, as its new public relations and marketing communications partner in the Asia Pacific region. Archetype will support ESET with strategic communications, including developing innovative integrated campaigns and activations. ESET inaugurated its new APAC Headquarters in Singapore earlier this year.