TBWA's DAN turns partygoers into 'Cocktail Lab Rats'

HONG KONG - As part of Social Media Week, TBWA's Digital Arts Network threw a party on September 28 which combined social media, RFID technology and alcohol to great success. Each party goer was assigned a random cocktail ingredient when they had logged in via Facebook. To claim a free drink, at least two cocktail ingredients were needed, one of which had to be alcoholic. The odd concoctions were shared automatically on Facebook.