effectiveness

Jul 7, 2024

65% of Indians will buy brands that stand for something they can identify with

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

Dec 6, 2023

Only one third of every ad dollar spent reaches an end user: ANA report

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

Jun 29, 2023

Google disputes claims of misleading video ad placement

In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.

Oct 4, 2022

CirclesLife's marketing lead on building a sustainable first-party data strategy

The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.

Jul 19, 2022

Nielsen report: Advertisers aren’t spending enough money

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

Jun 29, 2022

Johnny Walker, Heinz and Tide have the most effective ads in SEA: Kantar

The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.