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Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
McDonald’s gets its money’s worth with overflowing billboard
McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.
Google enters DOOH space: What does this mean for marketers?
Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?
Out-of-home sees digital opportunities in a post-lockdown world
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
DOOH development accelerates in Singapore and Hong Kong with key partnerships
Stellar Ace and Near team up for omni-channel retargeting in Singapore, while VIOOH extends programmatic inventory in Hong Kong with JCDecaux Cityscape.
DOOH to be worth more than $50 billion by 2026
The research saw input from senior ad execs across the US, UK, France, Germany and Asia.
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