privacy

Dec 4, 2024

Can retail media compensate for weaknesses in performance media?

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

Nov 7, 2024

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Sep 15, 2024

Google introduces confidential matching for advertisers

Using confidential computing technology, advertisers can now ensure complete data security and privacy.

Jul 8, 2024

AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era

AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.

Feb 18, 2024

Are you really ready for a new era of privacy-centric marketing?

New privacy regulations are changing the digital advertising game forever—Google shares three ways brands can play, and win, under the new rules.

Sep 29, 2023

Reddit will no longer allow users to opt-out of ad personalisation

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

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