storytelling

Sep 27, 2024

Disney banks on storytelling to keep content magic alive

Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.

Jul 25, 2024

How brands can edge out competition with bold storytelling

From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.

Jul 11, 2024

Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores

The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.

Feb 18, 2024

Storytelling and measurability: Why creatives are embracing digital out of home

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

Dec 7, 2023

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Jul 11, 2023

Sometimes creativity really can be child's play

How producing a kids' book gave a pair of creatives a new lease of life.