AAMI promotes safe driving with embarrassing '80s hair, decisions

In one of the 'Remember when' TVCs, by Badjar Ogilvy (part of Ogilvy Melbourne and STW), an odd encounter at an intersection causes a mom to blush when she's reminded of the bad hair and questionable behaviour of her own youth. In another, a straightlaced dad is challenged to a race by an alter ego with a free-flowing mane (below). 

“When we look back at our youthful years we all cringe a little—not just about our sense of fashion and style (or the lack of hair for some of us today) but our behaviour behind the wheel," said Badjar Ogilvy creative group head Nicholas Desira. The brand hopes the campaign will strike a chord with parents while promoting its Skilled Drivers Course, which educates drivers under the age of 25 in exchange for a 10 per cent discount on the insurance premium.

The campaign, launching this week, will appear across TV, press, outdoor and digital media.

CREDITS

Director: Nick Ball
Producer: Fiona McGregor
Production Company: Finch
Creative Group Head: Nicholas Desira
Art Director: Jesse McCormack
Copywriter: Lenna Boland
Agency Producer: Lauren Free