Campaign India Team
May 25, 2023

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Following the announcement of adidas bagging the official kit sponsorship for team India (men, women and youth), a film has been rolled out.

Conceptualised by Fundamental, the film shows how team India achieved the impossible multiple times. It shows how people believed India winning the ODI world cup in 1983 was impossible. The film also shows other impossible moments-  for India, under a first-time captain (MS Dhoni) to win the Men's T20 World Cup and ODI World Cup, for Sachin Tendulkar to achieve a century of hundreds across formats, women's cricket matches to go sold out, double centuries in ODIs becoming the norm, and Indian pace bowlers to knock out opponents.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

16 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

18 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

18 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

18 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.